Eton Properties Philippines, Inc. is a prestige property company that specializes in the following:

• Development of premium and mid-income residential and commercial buildings;
• Construction of IT- and BPO-ready office buildings;
• Creation of mixed-use master-planned township projects that incorporate residential, office,   commercial, leisure and institutional components;
• And development and management of hotels and shopping centers.

Though a new player in the Philippines' booming real estate industry, the Eton name has already earned a reputation as one of the top developers in Hong Kong and mainland China, particularly in Beijing, Shenzen, Dalian and Xiamen. It is responsible for prestigious and highly in-demand developments such as the Eton Hotel, Eton Tower, Banoo Vill, Queen's Garden, Radio City and Dragon Center, among others. From Hong Kong and China to the Philippines, Eton Properties Philippines will bring with it the same dedication to quality, attention to detail, and fine craftsmanship that has made its counterparts world-class real estate developers.




In order to achieve its strategic objectives, Eton Properties Philippines, Inc. is capitalizing on its Seven Strengths:

• Extensive land holdings in prime locations, particularly in Makati and Ortigas central business   districts; Manila, Pasay, and Paranaque Bay Area; Mactan, Cebu; Cabuyao, Laguna; Calatagan and   other strategic locations in the Philippines
• Financial muscle of the Lucio Tan Group of Companies
• Reputation and credibility of the Lucio Tan Group of Companies
• Synergy with the wide network of businesses within the Lucio Tan Group of Companies: banking and   finance, transportation, hotels, etc.
• International reputation and track record of Eton Properties
• Management's excellent record and administration experience

Aggressive sales, marketing and promotional efforts.